LegacyBuilder

Strategy

Brand

Copywriting

Web

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LegacyBuilder is high-end service that enables clients to build an authentic, personal brand online, through copywriting, article curation, and social posts. LegacyBuilder is not another AI writing tool — their team works closely with you to craft your voice and create highly valuable content for your audience.

The LB came to me to revamp their brand and create a cohesive, beautiful and engaging identity that would speak to their audience of C-Suite and high achieving customers. We created a brand that evoked the ideas of growth and the aspects of legacy: echoes of the past, rings within the trunk of a tree, and new, upward growth.

I also translated all of those ideas into a simple web experience.