THE PROCESS

My process creates effective brands + products for clients, time and again. Discover how I put my process into practice below.

01

Strategize

The most valuable aspect of what we offer is our strategic thinking. We start by discovering what makes you different, and work closely with your team to develop your unique story + positioning. Our strategic exercises have helped hundreds of companies to communicate well and connect deeply with their audiences, creating alignment both internally and externally.
02

Visualize

With your brand + product strategy in place, we move to the visual representation of your brand + the experience of your product all of which are captured in a comprehensive brand guidelines and a scaleable UI library. I connect with you in real-time meetings and work alongside your team, keeping you up to date on all the work being created throughout our partnership.
03

Deliver

At this stage your brand + product is ready to be put into action. I work with your team to execute your brand + product across your business, whether that is on the web, socials, a pitch deck, or any other collateral. We field any questions your team might have, and make sure that your newly minted brand + product is delivered consistently across your company.
04

Launch

With your story and visuals in place, it is now time to launch. This means will are there to support your website launch, creating launch collateral — such as social posts and videos — and developing internal and external communication assets that tell a powerful and memorable story about your brand + products.
Our SERVICES

Brand Strategy

All of our work begins with strategy. Through our proven strategic process we create a solid foundation for your brand and business. This strategic work will become the foundation that you build your company upon and is by far most valuable service we offer.
‍
→ Brand beliefs & values
→ Unique positioning
→ Persona development
→ Brand story & messaging
→ Leadership alignment

Visual Identity

Your visual identity is how you'll be represented in the real world. We specialize in creating versatile brand identities that connect with customers and scale into your business seamlessly. Companies don’t hire us for logos — they hire us to build brands that live in the hearts and minds of their audience.

→ Naming
→ Visual identity system
→ Brand guidelines
→ Visual language elements

Product Design

Product design is my core competency and building UI systems for products to scale is my focus.

→ Design systems
→ UI/UX Design
→ Prototyping
→ Dev handoff

Web Design & Dev

I build beautiful, interactive, and strategy driven websites that reflect your brand.

→ Story development
→ Copywriting
→ Web design & dev
How I WORK
     My process always begins with strategy. I start by asking the big questions and we work alongside your team to develop your unique selling point and establish a solid foundation to build on your business on, for years to come.

In order to establish strategic alignment it is essential that we work with your founding team, so that we can effectively capture the vision that lives in the hearts and minds of your company's stakeholders.
01
A focus on startups, from DTC to B2B
02
8 — 16 week timelines
03
Collaborate directly with me
04
Clear communication with me in meetings and messages
Get in touch