Crescent

Building a better home for business capital.

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Brand

UI Library

Crescent came to me to reimagine their brand identity and create a cohesive branded UI library. I honed in on a logo and logotype that were both simple, elegant, and captured the leadership's outlook on finance — to be simple but powerful.

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"Our team is really happy with the rebrand... it's just such a night and day improvement to what we had before."

Grant Roscoe · CEO

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