Designing purposeful products built upon core beliefs

I started my design career as a visual designer, helping companies to communicate their story with visual language. The more brands that I worked with the more I realized something profound: the brands that were the most effective at telling their story were the brands that began by telling their audience the deeper purposes behind their brand and the beliefs that shape their business. These brands did not start with listing features or showing how they stacked up to their competition—they began with answering, Why?

So, I began working with people and organizations to help them capture and articulate their beliefs so that they can go to market with conviction and incite meaningful action from their audience, time and time again.


My proven strategy to help companies grow, sell, & connect—starting with Why.

I don't start with look-and-feel or survey the latest market trends. I start with uncovering the Why behind your business, and I help you to discover the core beliefs that differentiate you from every other organization.

My approach is a holistic design strategy that will give you three powerful outcomes:

· clarity,
· a powerful brand-story,
· and honest marketing.

With those components in place, I believe you will be able to more affectively engage with every aspect of your business, and in turn create effective impact for three groups:

· yourself,
· your partners and employees,
· and your audience.

What I do


Logo and logotype design
Naming strategy
Brand guidelines
Brand architecture
Identity systems


Brand manifestos
Mission and Vision statements
Mantras and Slogans
Pitch deck design
Story development

Product and web

User interface design
User experience design


Art direction
Creative direction
Custom typography and fonts
Campaign design
Package design
Print collateral

Who I've
worked with

ProChurch Tools
Kanye West/DONDA

Craig's Restaurant
Tractor Soda Co.
and 50+ other organizations

Contact me today.

Let me help you design your brand, create your product, and tell your story—starting with Why.
get in touch