While Lead Designer at Hixme, I rebranded the company, hired a design team, launched multiple health benefits products—both customer facing and our administrative apps—and oversaw all marketing. I shaped our overall brand strategies and facilitated all sales collateral for our high-touch sales team. I helped Hixme to raise and secure millions in seed capital and helped them to establish a partnership with KPCB for both A and B rounds of funding.
The core brand palette of Hixme was a blend of vibrant colors and their gradient counterparts. The primary own-able color is Hixme Teal, while all the other colors are complimentary to that tone and saturation.
With a voice that is fresh, human, and simple, Avenir Next was chosen as the typeface for both marketing and product design. It is designed to excel in situations where information comes before style — also we wanted the type to be understated without becoming generic. Avenir Next bridges the gap between marketing typography while being a work-horse font used throughout the products.
Hixme's style guide makes sure its robust identity — logo, colors, typefaces, icons, shapes, and all the other little things — will continue to shine through consistently in every situation, from business card to bubblegum.
Hixme was built for humans. Every pixel has to reflect the empathy that Hixme has for its users. Every human interaction with Hixme has to feel natural and intuitive as if the user is communicating with another living and breathing human being, and not a cold and calculated machine. Our UI takes into consideration human error and makes sure that no user is left wondering what went wrong, but is quickly conversationally informed of what happened and is given a clear path to fix the mistakes and continue on towards his/her goal.