DRIAV
We are driven
DRIAV [pronounced "drive"] is focused on enabling the safety, savings, and freedom that comes with autonomous car technology.
As head of design I helped DRIAV with their entire design architecture, from strategy and branding, to product design, and everything in between. We were able to help them raise millions in capital and worked with them to solidify a partnership to underwrite their insurance policies.
SCOPE OF WORK
Fund raising, Strategy, Branding, Web, Product design
The
Brand
Inspired by the motif of shifting plate tectonics, we established a brand aesthetic that evoked the steadiness of rock, but also its adaptive nature. The paradigm has shifted.
Brand strategy, Brand identity
Core Question
If your car is doing the driving, who is liable in the event of an accident?
Why?
DRIAV exists to insure a safer future.
Strategy
At DRIAV we followed my proprietary business and brand strategy. This inward strategy helped DRIAV to look outward and be actionable with their mission, at every turn.
The
Products
Multiple apps. Same vision.
While at DRIAV we designed two customer facing mobile applications, a simple lead-gen web app, and an admin system — with a core UI library to keep everything cohesive.
Product strategy, Product design, UX/UI
Designing the next revolution in auto insurance
One more reason to own a Telsa: Save on insurance.
I helped DRIAV to launch an insurance pilot program exclusively with Tesla owners, to get feedback from vehicle owners and pilot their new approach for insurance. The goal was to track the number of autonomous miles driven per month.
Calculate autonomy. See your savings.
As a simple growth strategy we worked to develop a lead-gen funnel through a simple web app. The DRIAV savings calculator allows a customer to build a simple driver profile, calculate their potential savings using the web app, and then to share their results on social.
Web, UX/UI, Social
No more forms. Just start a chat.
Instead of designing another typical insurance application, we decided to create an incredibly powerful chat interface. A DRIAV user would be able to seamlessly chat with our virtual insurance chat bot to service their vehicle or start a claim.
Decisions, decisions... The power of AI
DRIAV users would primarily interface with the app through an AI. Being conversational and adaptive, the bot is able to help you with everything from starting a claim to checking your billing, dramatically cutting down on internal process and operations.
The Crashboard. Process a claim in a snap.
With the advent of sensors, cameras, and LIDAR on tech enabled cars, insurance companies are now able to stop guessing about what happens in the event of an accident. I created a prototype of a powerful admin system for tracking and processesing claims.
Admin system design
The
Web
Standing out in a stodgy industry.
DRIAV needed a new web approach in order to differentiate their revolutionary vision.
