"Everyone deserves safe travel."
"We are a community within this community."
"Families deserve better support."
"Make health easier."
We start with what has been established by your brand and work to uncover the driving force behind your business. We look at current and past messaging of your organization and create a profile of your brand before we even start.
During the 4-hour session, we guide participants through an interactive process that surfaces your organization’s beliefs, purposes, and values. Our goal is to hone in on your Why as the session progresses, capturing the emerging stories and articulating the businesses' core beliefs. By the end we have captured Why your business exists and Why it matters to others.
Now comes the value. The output from the Why Session is a written document that captures your core beliefs, purposes, and values. We call this your brand manifesto. This is the Northstar of your company. The value of this document is that it is shareable, accessible, and can be referenced by all of your partners, employees, and clients. It is our goal to insure that what we capture in your Why Session is the most powerful document your businesses has ever created.