"Everyone deserves safe travel."
"We are a community within this community."
"Families deserve better support."
"Make health easier."
I start with what has been established by your brand and work to uncover the driving force behind your business. I look at the current and past messaging of your organization and create a pre-narrative of your brand before we even start.
During the 4-hour session, I guide participants through an interactive process that surfaces your organization’s beliefs, purposes, and values. My goal is to hone in on your Why as the session progresses, capturing the emerging stories and articulating the businesses' core beliefs, until we come to the core of Why your business exists and Why you do what you do.
Now comes the value. The output from the Why Session is a written document that captures your core beliefs, purposes, and values. I call this your brand manifesto, and my hope is for it to be the Northstar of your company. The value of this document is that it is shareable, accessible, and can be referenced by all of your partners, employees, and clients—a shared vision for your brand. It is my goal to insure that what we capture in your Why Session is the most valuable written document in your entire business.