The Why Session

When you know your Why, you know What to do.

Many of us are able to describe What we do and How we do it, however the missing piece for many of us is that we are unable to articulate Why we do the things we do—that is the reason I designed the Why Session for my clients. The Why Session is a 4-hour collaborative workshop, designed to capture the convictions, purpose, and core values of your organization—all of the aspects that give your organization its true differentiation in the market.

Uncovering and capturing these fundamental business components ensures everyone at the company is working from the same foundation, and more importantly, is headed in the same business direction.

Book your Why Session and grow your company, with purpose

"Everyone deserves safe travel."
Jon Viner, Wheels
"We are a community within this community."
Adam Reid Wilson, Learn Music
"Families deserve better support."
Ashish S., HelloOtto
"Make health easier."
Craig, Craigs.la

Here's how it works

1. Research
We start with what has been established by your brand and work to uncover the driving force behind your business. We look at current and past messaging of your organization and create a profile of your brand before we even start.

2. Session
During the 4-hour session, we guide participants through an interactive process that surfaces your organization’s beliefs, purposes, and values. Our goal is to hone in on your Why as the session progresses, capturing the emerging stories and articulating the businesses' core beliefs. By the end we have captured Why your business exists and Why it matters to others.

3. Output
Now comes the value. The output from the Why Session is a written document that captures your core beliefs, purposes, and values. We call this your brand manifesto. This is the Northstar of your company. The value of this document is that it is shareable, accessible, and can be referenced by all of your partners, employees, and clients. It is our goal to insure that what we capture in your Why Session is the most powerful document your businesses has ever created.


Building brands with conviction,
designing products with purpose.

Contact us today.

Let us help you design your brand, create your product, and tell your story—starting with Why.
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